The marketing landscape is evolving fast, and brands that fail to keep up risk losing their audience. In today’s competitive environment, where personalization, compliance, and customer engagement are critical, marketers are making a big shift—to Braze. Here’s why.
The Challenges Marketers Face
Data Overload, but Underutilized
Marketers sit on a goldmine of data but struggle to activate it. Many lack the necessary data skills, operate in siloed teams, or rely on outdated technology, preventing them from personalizing experiences effectively.
Channel Challenges & Customer Frustration
Too many messages are stuck in-product. Marketers assume they’re reaching customers, but in reality, their messaging isn’t hitting the mark. While 82% of marketers believe their messages resonate, only 41% of customers agree. That’s a major disconnect.
Tech Constraints Are Stifling Creativity
Nearly half of surveyed marketers feel limited by their current tools, making it difficult to execute innovative and impactful campaigns.
How Braze Solves These Problems
Compliance Built In
Braze ensures marketers stay on the right side of history when it comes to data security and privacy. Features like PII masking, message archiving, and enterprise-grade security help marketers maintain trust and meet industry regulations.
Data Activation for Smarter Marketing
Braze eliminates data silos by integrating seamlessly with key platforms like Snowflake and Segment. This composability enables brands to unify customer interactions across web, mobile apps, in-store experiences, and customer service touchpoints.
Cross-Channel Excellence
Forget single-channel marketing. Braze enables brands to engage customers across email, push notifications, in-app messaging, and more—creating a seamless customer journey.
User-Friendly Meets Powerful
Braze balances sophistication with ease of use. Unlike clunky legacy systems, its intuitive interface allows marketers to execute campaigns with confidence, reducing dependency on tech teams and enabling agile marketing strategies.
Making the Move to Braze with Confidence
Switching to Braze is a smart move—but implementing it correctly is just as important. Brands that leverage expert partners can ensure a smooth transition, team enablement, and optimized processes to maximize the platform’s potential.
How CLEARGOALS Can Help
Making the transition to Braze? CLEARGOALS ensures that your migration is seamless and successful. Here’s how we help:
Zero-Disruption Migration – We take a phased approach to moving you off legacy platforms, ensuring minimal disruption to your operations.
Team Enablement – Our experts work alongside your team to provide training and best practices, making sure you get the most out of Braze.
Process Optimization – We refine your marketing workflows to maximize efficiency, freeing up your team to focus on strategic initiatives.
Big Ideas, Activated – Whether it’s hyper-personalized campaigns, localized marketing, or partner co-branding, we help bring your vision to life with Braze.
In a world where digital innovation drives customer loyalty, investing in Braze isn’t just an upgrade—it’s a necessity. The future of customer engagement is real-time, personalized, and cross-channel—and Braze delivers exactly that.
Are you ready to level up your marketing? Contact Us.
