Have you ever tried to monitor your organizations’ social media account? If so, you’ll know that it’s difficult because updates move at the speed of light. So what do you do? Many people have found success by using a social media monitoring tool. But there are a few things you should know before you buy and implement a a social media monitoring tool to ensure you don’t end up with something that takes up more time than manually monitoring. This post will tell you what you need to know to make sure you select a social media monitoring tool that will let you successfully stay up to date on your fans’ and followers’ conversations with little time investment.
If you’re looking for a social media monitoring tool, the best method to ensure you end up with something that lets you monitor quickly is by looking for these things:
- Make sure your social media monitoring tool lets you hook up accounts across all your social networks. If it doesn’t, you’ll have trouble keeping track of what people are saying on Twitter one second, and Facebook the next.
- Ensure your social media monitoring tool has a keyword alert function so you can input keywords that are important to your business and get alerted when someone mentions them on social media.
- Any good social media monitoring tool should let you schedule posts. This is important because a social presence needs to be fed with content constantly, but that task can be more efficient with a one0time bulk upload.
While not necessary, some great bonus features of a great social media monitoring tool are lead and customer attribution by social channel, CRM integration, and closed-loop analytics.
Now that you know what to look for in social media monitoring tools, you’re ready to start shopping without worrying you’ll purchase a tool that takes more time than it’s worth.